Donkey Marketing: A Case Study from Mangrota Camel Fair


The Mangrota camel fair attracts many donkey breeders to sell out their ready to sale animals. Usually, heavy draught breed of donkey (Shinghari) are brought in majority. Shinghari are found and bred in the high mountainous area of Suleiman especially in the Kibzai area of Zhob and Kohaie area of Musakhel District. The light breed of donkeys (Pundi) are mostly bring from the Daman area of Suleiman region. The Pundi or Sperki donkey is smaller in size and usually use for light work in agriculture, carting and also use for water transport for family purposes. Here below is the number and types of the working animal participated in the fair.

Table. Number of Animals Participated in the Fair

 

2006

2007

Total

% Participation

Camel

6700

10330

17030

91.35

Donkeys

480

724

1204

6.46

Horses

130

272

402

2.16

Mule

2

4

6

0.03

 

Donkey prices

The demand for donkeys especially Shingharri increased with the passage of time because of donkeys demand in metropolis of Punjab where the donkey cart can easily travel in the narrow streets to provide cheap and easy transportation to looming industry. The light breed (Pundi) is mainly used for light draught work and water transportation. The donkeys are also bought by the people of Darya Khan, Jandola, Laki, Pizo and D.I. Khan of NWFP, and Layya, Bhakkar,and Karor area ofPunjab province for different draught purposes.

The average prices for the mature Shinghari donkeys were Rs.13, 425, ranging from 8,000 to 32,000. One Shinghari hinny was sold at Rs 32,000, which was the highest rate in Mela.

Increasing trend in donkeys’ rates @ Rs 25,00-4,000/ per animal was observed. The reason for the increasing donkeys’ rate was the growing demand.


Table. Average Prices of animal from the contractor record

No

Age

Average price per animal (Rs.)

Camel

Donkeys

Horses

2006

2007

2006

2007

2006

2007

1

4< yr ♂

50,000

48,500

13,000

13,850

44,000

49,000

2

4<  yr ♀

40,000

39,000

9,000

8,000

47,000

55,000

3

2 yr ♂

25,000

25,700

N/A

6,550

N/A

16,700

4

2 yr ♀

22,000

23,000

N/A

5,600

N/A

19,000

5

1 yr ♂

20,000

21,000

N/A

4,000

N/A

13,000

6

1 yr ♀

18,000

19,000

N/A

N/A

N/A

9,000

 The fair is the most important event on marketing in the region. 

For details go to the link belwo:

http://www.lifeinitiative.net/docs/mangrota_camel_fair.pdf


4 thoughts on “Donkey Marketing: A Case Study from Mangrota Camel Fair

  1. Pingback: Donkey Sanctuary « Gnstr's blog

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